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TODAY again reached out to AEG on Monday to also ask if it was the source of information for what Mr Srettha said on Swift's exclusive deal with Singapore. Speaking in Parliament on Monday, Mr Tong also said that the goal of Kallang Alive Sport Management (KASM), which manages the Singapore Sports Hub, is to be āmore than simply a venue for hireā. āOur aim is to bring a whole spectrum of events to Kallang for Singaporeans ā from top-tier marquee events to community-related ones; from music concerts to sporting as well as social events.ā He said that since the Government took over, the Sports Hub has seen a 30 per cent increase in sports, entertainment, and community and lifestyle event days from 2019. Besides bringing in world-class acts such as Swift, Coldplay and Mayday Parade, Mr Tong said KASM has brought in marquee sporting events and has a team dedicated to organising more free community sporting events. For example, Sports Hub hosted a record 43 National School Games finals in 2023, compared with 16 before the pandemic, he said. "While we cover a range of top-tier events that are ticketed, there is also a range of non-ticketed and non-revenue generating events, such as the large-scale festivals during Chinese New Year, last year for Hari Raya and Deepavali," he said. āThis ensures that we have a strong social return by providing programmes for everyone to bond, interact and build affinity with the Sports Hub."
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